#BuildforScale is a joint initiative by YourStory and Oracle with focus on discovering and facilitating ways to build solid foundations for exponential growth at fast growing companies on their way to becoming large businesses. Season 1 of Build for Scale will shed spotlight on approaching the journey to scaling your business, delighting your customers, and share learnings on priority areas, as well as the challenges ahead.

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As you scale, you have to prioritise because time is the biggest, most precious commodity as you scale, and you’ve to decide where you’ll focus. And how will build that process so that you can retain that personal touch and stay true to who you are as a brand.
Shradha Sharma
Founder & CEO, YourStory Media Pvt Ltd
“In the connected world we live in, we are all able to amplify our opinion on any topic, but also about our employer. For the first time ever, employees have access to a bullhorn, where they can promote, advocate for, or denigrate their employer and industry”
Yazad Dalal
Head of HCM Cloud Applications, Asia Pacific - ‎Oracle
“Every customer journey has waves (you can target them when they are really happy or really disappointed)” 
Sanjiv Mahesh
APAC CX Sales Consulting Director (Competency Lead) - ‎Oracle


As an emerging business, you know that scaling up is an inevitable part of your journey. Does it mean having the right technology or hitting the right note with CX? The Build for Scale series shows you how to strike the right balance…and grow exponentially

Oracle Startup Cloud Accelerator is not your traditional accelerator program - it’s a next-generation acceleration initiative. Click here to know more.


In Season 1 of Build for Scale, we’d love to get your inputs on how you’re approaching your journey to scaling your business, delighting your customers, and learning more about your priority areas, as well as your views on the challenges ahead. Answering the survey will take only a few minutes but your opinion will go a long way in zeroing in on what's truly important for fast-growing companies.

Survey is now closed


For startups looking to scale their ventures, customer acquisition remains a key challenge. It is also an area that they want to automate on priority so that they can focus on innovation and strategies to drive business growth. The YourStory Build for Scale survey, in association with Oracle, explores these growing pains and business priorities. Full report coming soon.

Coming soon


In the first of a series of three podcasts, Shradha Sharma and Oracle's Madhukar Uniyal discuss how organisations must evolve cultures and platforms for success at scale.

Shradha Sharma is Founder & CEO, YourStory
Madhukar Uniyal is Master Principal Consultant, Oracle Marketing Cloud

For any queries, please reach out to
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Build for Scale is hosted by Yourstory in association with Oracle.   Both YourStory and Oracle will have access to your personal information, and either may provide you with sales or product promotion information. Each party will be responsible for managing their own use of your personal information. We recommend you review the privacy policies of these YourStory and Oracle to address any questions you have regarding their handling of your personal information.
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