How tomorrow’s technologies are humanising your business

Businesses today face a strange dichotomy, where to build the richest emotional connect with their consumers, they have to leverage the latest technologies. With the increasing ubiquity of technologies like Machine Learning (ML) and Artificial Intelligence (AI), marketers have the ability to analyse larger amounts of customer data and curate personalised experiences. According to a study by Gartner, by 2020, 85 percent of customer interactions will be managed without a human. It was also estimated that the business value of AI would reach $1.2 trillion in 2018, with CX representing the lion-share of value through 2020.

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