How Martech can future-proof the CX journey

“The purpose of a business is to create a customer who creates customers.” This quote by Shiv Singh, Founder and CEO of Savvy Matters, and strategic advisor to Fortune 500 companies and early-stage startups, is the ultimate goal of any customer experience journey. In an increasingly digital age, customer centricity and winning loyalty that goes from interest to advocacy, is the bedrock that businesses will build their success on.

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