SaaS Central

An intense 5-week virtual programme accelerating the growth journeys of SaaS startups

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Saas Central

Indian has seen an exponential increase in the number of SaaS-based businesses and startups, over the last few years. Healthcare, education, finance, government services — the list of sectors that depend on SaaS products is endless. 
SaaS Central, an intensive five-week online programme is the brainchild of Prime Venture Partners and Amazon Internet Services. Designed specifically to encourage Indian startups that are looking to scale for the global market, this programme will focus on SaaS architecture, product management, and go-to-market and industry connect. Mentors and experts in the startup ecosystem will guide the selected startups and help them accelerate their growth journey. 
“SaaS Central has come at the right time for us, where we at Stackby are looking to scale and optimise our product journey. The expert-led curated content has been really practical for us. There are a lot of takeaways and we recommend SaaS startups to apply for the programme and accelerate their growth journey. Moreover, a small cohort also meant great relationships with fellow founders and both Prime VP and AWS teams that we’ll continue to cherish,” says Rachit Khator, CEO, Stackby.

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Who Can Attend?

Early-stage startups that:
Are seeing traction
Have some PMF
Are unsure of how to scale fast and effectively

"Working directly with entrepreneurs we understand what it takes to build and sustain a SaaS company. Our experience and learnings, all go into our mentoring and guidance for SaaS Central startups. From product pricing, building diverse teams that consist of engineering, products, sales, and HR, to raising finances, our training will cover all aspects of sustaining a startup. Combining this with AWS SaaS Factory's Go-To-Market access and SaaS tech knowledge makes the programme useful and relevant for early-stage SaaS businesses." - Amit Somani, Managing Partner Prime Venture Partners

Key Programme Highlights

  • 5-week intensive program
  • Focussed sessions by SaaS founders on company-specific use cases
  • Discussions by Prime’s Investment team to understand what VCs look for when investing in SaaS
  • Sessions by AWS Tech and GTM experts who have helped scale SaaS startups
  • Interactions with some of the best startups on the same trajectory
  • AWS credits


November 29

12:00 PM - 1:00 PM
Program Launch, Cohort Intro & Fireside Chat
Phil Davis (AWS) & Amit Somani (Prime VP)

December 1

5:00 PM - 6:30 PM
SaaS Playbooks
Abhishek Goyal - Tracxn

December 3

12:00 PM - 1:30 PM
What Enterprises Are Looking For
Naveen Asrani - AWS

December 6

4:00 PM - 5:30 PM
GTM - Thinking Global from Day 1
Khadim Batti - WhatFix

December 8

5:00 PM - 6:30 PM
Building your Inside Sales Engine
Pallav Nadhani - Charts

December 10

5:00 PM - 6:30 PM
Pricing your SaaS offering
Shripati Acharya - Prime VP

December 13

11:00 AM - 12:30 PM
Your first $1M ARR
Anand Subbaraj - Zuper

December 15

5:00 PM - 6:30 PM
Product Management
Amit Somani - Prime VP

December 17

5:00 PM - 6:30 PM
Ideal Customer Profile
Shihab Muhammed - Surveysparrow

December 20

5:00 PM - 6:30 PM
Fundraising & Storytelling
Sanjay Swamy - Prime VP

December 22

6:00 PM - 7:30 PM
SaaS Adoption Pitfalls
Akshay Patel - AWS

December 24

5:00 PM - 6:30 PM
Customer Success
Amitabh Nagpal - AWS

"The needs of a hyper-growth SaaS startup are unique, because in many cases the founders we work with are developing their product here in India, with the ambitious view to scale globally right from the start. With the majority of India’s SaaS unicorns building on AWS, we have deep experience in supporting our customers to launch and grow innovative software products, and enable them to go global in minutes on AWS’s secure, extensive, and reliable cloud platform. With the broadest and deepest set of cloud products and services, coupled with a commitment to help startups navigate key business milestones like expansion into new parts of the world, we can’t wait to support the next crop of India’s SaaS startups to succeed,” says Gaurav Arora, Director and Head of Startup Ecosystem, Asia Pacific and Japan, Amazon Web Services.

Final Cohorts


Mentors & Speakers

Khadim Batti
Co-founder & CEO,
Pallav Nadhani
Founder & CEO,
Anand Subbaraj
Chief Executive Officer at Zuper
Shihab Muhammed
Founder & CEO,
Survey Sparrow
Abhishek Goyal
Co-Founder, Tracxn
Amit Somani
Managing Partner, Prime Venture Partners
Sanjay Swamy
Managing Partner, Prime Venture Partners
Shripati Acharya
Managing Partner, Prime Venture Partners
Gaurav Ranjan
Vice President, Prime Venture Partners
Akshay Patel
Principal SaaS Business Lead | Global | AWS SaaS Factory, AWS
Amitabh Nagpal
Head of Startup Ecosystem, India (AWS)
Naveen Asrani
Head - Startup Growth Initiatives, Asia-Pacific & Japan, AWS

Prime Venture Partners is a Bengaluru-based early-stage VC fund led by serial entrepreneurs Sanjay Swamy, Shripati Acharya and Amit Somani. The fund is focussed on identifying, mentoring and helping build category-creating companies that are attracting large markets and using technology in disruptive ways. Prime is addressing a much-needed gap in the Indian startup ecosystem by bringing a combination of first-hand entrepreneurial experience, operating expertise and meaningful capital. Prime Venture Partners’ portfolio includes innovative startups such as MyGate, MFine, MoneyTap, Happay, Ezetap, NiYO, KredX, Sunstone among others.


AWS SaaS Factory is for APN Partners. It provides direct access to technical and business content, best practices, and software-as-a-service (SaaS) Solutions Architects that can guide and accelerate the delivery of SaaS on AWS solutions. SaaS Factory engagements are offered through one-to-one and one-to-many delivery models (bootcamps and webinar/learning modules). AWS SaaS Factory provides a broad range of business and technical enablement resources for building, migrating, and optimising SaaS on AWS. “We worked with the AWS SaaS Factory team to transform our own development process and build and deliver new services 50 percent faster.” says F5 Network’s CEO François Locoh-Donou.

AWS SaaS Factory:

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