SaaS Central

A 10-week virtual programme accelerating the growth journeys of SaaS startups

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Given the unprecedented adoption of digitisation in the post-COVID world, domestic technology talent, entrepreneurial mindset and remote selling becoming the norm, today Indian SaaS startups are poised to tap further into the opportunity in the global SaaS market. However, to do so, those in their early stages will need to understand how to build the right technology stack, build winning teams, raise capital, or which market to go after.

To enable early-stage SaaS startups to tap into this growth opportunity, Prime Venture Partners and Amazon Internet Services have come together to introduce SaaS Central. The 10-week online programme has been designed to support SaaS startups in India that are building for the global market. With a focus on SaaS architecture, product management and go-to-market and industry connect, the programme will further accelerate the growth journeys of startups. 

The programme is open for startups that have raised less than $1 million in funding, have a tech co-founder or CTO and a business co-founder and have at least three paying customers.

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Key Programme Highlights

Led by leaders from Prime Venture Partners, founders of established SaaS startups and leaders from the AWS SaaS Factory programme, the programme will bring in learnings, mentorship, expertise and the guidance that is crucial for SaaS startups on business and tech fundamentals. The programme will enable startups to:

  • Learn aspects such as product packaging and pricing, sales and marketing, team building, fundraising and pitching, among others
  • Understand how to think global from day one
  • Get insights on AWS architecture and tech stack that can power winning SaaS solutions
  • Get go-to-market access and connect with industry members to tap business opportunities globally

Mentors & Speakers

Akshay Patel

Business Lead, AWS SaaS Factory, Amazon Web Services

Andy Powell

Solution Architect, AWS SaaS Factory, Amazon Web Services

Amitabh Nagpal

Head – Startup Ecosystem India at Amazon Web Services

Amit Somani

Managing Partner, Prime Venture Partners

Gaurav Ranjan

VP-Investments, Prime Venture Partners

Naveen Asrani

Head - Startup ISV Partners, ASEAN, Amazon Web Services

Sanjay Swamy

Managing Partner, Prime Venture Partners

Shripati Acharya

Managing Partner, Prime Venture Partners

Prime Venture Partners is a Bangalore-based early-stage VC fund led by serial entrepreneurs — Sanjay Swamy, Shripati Acharya and Amit Somani. The fund is focussed on identifying, mentoring and helping build category-creating companies that are attracting large markets and are using technology in disruptive ways. Prime is addressing a much-needed gap in the Indian startup ecosystem by bringing a combination of first-hand entrepreneurial experience, operating expertise and meaningful capital. Prime Venture Partners’ portfolio includes innovative and exciting startups such as MyGate, MFine, MoneyTap, Happay, Ezetap, NiYO, KredX, Sunstone among others.


AWS SaaS Factory is for APN Partners. It provides direct access to technical and business content, best practices, and software-as-a-service (SaaS) Solutions Architects that can guide and accelerate the delivery of SaaS on AWS solutions. SaaS Factory engagements are offered through one-to-one and one-to-many delivery models (bootcamps and webinar/learning modules). AWS SaaS Factory provides a broad range of business and technical enablement resources for building, migrating, and optimizing SaaS on AWS. “We worked with the AWS SaaS Factory team to transform our own development process and build and deliver new services 50% faster.” says F5 Network’s François Locoh-Donou, CEO

AWS SaaS Factory:
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