Software as a Service (SaaS) has emerged as one of the fastest growing and lucrative sectors, whose growth is being fuelled by the massive adoption of digital technologies. It is also one of the few industries that can aim for global markets from the get-go. Reports suggest that the global addressable market for SaaS solutions will be around $400 billion by 2025, which reflects a massive opportunity for Indian SaaS startups to explore new avenues globally.
However, with global opportunities comes competition on a global scale, where product differentiation and customer experience are paramount to long-term success. In this CTO roundtable, industry leaders will provide their perspectives on key trends shaping the SaaS industry, the need for SaaS startups to think global from Day 1, strategies to adopt such thinking challenges faced while scaling globally, frameworks to make appropriate technology choices, among other topics.