Flexibility, cost advantage and the leeway to innovate at scale — these are just a few of the many perks that software as a service (SaaS) solutions can promise. The SaaS industry's rise to a multibillion valuation was fuelled by the accelerated pace of digital transformations across sectors that could make businesses future-ready despite their limited resources.
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As more businesses chanced upon the benefits that cloud migration could drive, SaaS platforms emerged as an ideal tool to complement their global aspirations. With projections about the industry hitting the $400-billion mark by 2025, SaaS solutions are unfolding as an integral part of global scaling strategies, if the steadily rising number of unicorn SaaS startups is any indication.
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At the same time, the road to driving global impact with SaaS is riddled by its share of challenges. Given the way the COVID-19 pandemic is pushing the world toward faster digital adoption, CTOs have their hands full with challenges like ensuring product differentiation, planning for sustainable growth, minimising churn, keeping up with regulatory issues, innovating and boosting customer experience.
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In this CTO roundtable, industry leaders will be trading insights about how SaaS solutions can pave the way for global customer acquisition, their learnings, the hurdles they have come across, the ideal strategy to make critical technology choices and the way forward.