Search, shop and support small businesses

This is a challenging time for everyone, businesses included. That’s why we’re calling out for India to come together for an initiative to support small businesses. When we support small, we make their business strong. And when small businesses become strong, our country becomes strong. Together, let’s pledge to Make Small Strong.

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Inside Look: Make Small Strong

An initiative to search, shop and support small businesses

YourStory supports Google India's 'Make Small Strong’ initiative, calling on customers to help small businesses tide over the current crisis and bounce back to life. Every small thing you do helps!

Shop or order your monthly groceries from a neighbourhood kirana store; Too tired to cook? Order food from your local restaurant and leave a good review for them; want to read that latest bestseller novel? Search for a local bookstore to buy it from, and share your experience of shopping local with the world!

Through a series of inspiring interviews, webinars and stories, this initiative aims to encourage this drive within communities and consumers to buy from and promote small businesses.

Videos

India's restaurant industry: Fighting the odds with customer support

Make Small Strong: Helping Indian small businesses to emerge stronger

From retail to etail: Business continuity with digital adoption and customer patronage

Stories

Support small, local businesses with Google India’s ‘Make Small Strong’ initiative

These foodpreneurs are converting your favourite restaurants into cloud kitchens to serve you better

How you as a consumer can enable small businesses weather COVID-19 impact

How local businesses are enticing tech-savvy millennials with digital adoption

Why collaboration between corporates and small businesses is the key for reviving Indian economy

Building a digital footprint

While consumers can champion for small businesses to survive, Google is also working with a number of cross-industry partners to enable small businesses to adopt digital technology, help with last-mile delivery, educating and upskilling small businesses owners and more.

Visit these partners below to go digital

From the YourStory Archives

Started in a tent in Amritsar, how Bharawan Da Dhaba survived the Indo-Pakistan wars and became a must-visit eatery

With a turnover of Rs 10 crore, this Chhattisgarh-based entrepreneur aims to create more jobs

Started in a tent in Amritsar, how Bharawan Da Dhaba survived the Indo-Pakistan wars and became a must-visit eatery

How this Rajasthan-based founder made Rs 4 Cr selling camel milk and its products

This woman entrepreneur took her customised outfits from Faridabad to overseas in just 3 years

From earning Rs 20 a day to making Rs 7.5 Cr annually, the journey of this woman entrepreneur and her fashion accessories brand