ISV Innovation Cup


The AWS ISV Innovation cup is a unique opportunity for independent software vendors (ISVs) to build an innovative solution that meets their everyday customer needs, with technical support from AWS. As part of the challenge, participating ISVs must define a real-world customer requirement or identify a product improvement area in their current offerings and propose an innovative solution that also leverages AWS Machine Learning (ML) services. The three best innovative ideas will be rewarded, and AWS will continue to support the ISVs in making the idea a reality through technical mentoring and architecture review during the prototype build stage, and joint go-to-market (GTM) activities to launch the product in the market. Top 3 winners of the challenge will be announced at the Amazon AI Conclave in December 2021.

Hear what the winners from ISV Innovation Cup 2020 had to say

Why should I apply?

Gain access to AWS architects and free ML Boot camps for resource upskilling and architecture reviews during the challenge
Get your ideas validated through industry experts
Winning teams will be recognized at Amazon AI Conclave, and will receive AWS credits, GTM support through AWS, recognition through AWS social media handles
Winnings teams will receive technical guidance and mentorship to build ideas into minimum viable products (MVPs) that can be launched in the market


Oct 9 - Oct 23
Register for ISV Innovation Cup
Oct 23 - Nov 20
Submit problem statement and idea solution + ML workshops by AWS
Nov 20 - Nov 27
Shortlist finalists
Nov 30 - Dec 11
Finalists’ presentation for jury evaluation
Dec 15
Winner announcement at the Amazon AI Conclave
Jan - Apr 2021
MVP Build Mentoring


Coming soon


Prime Focus Technologies, Winner - ISV Innovation Cup 2020
Fireside Chat with Praveen Sridhar, Head of ISV Segment, India, AISPL and Muralidhar Sridhar, Vice President, AIML and Global Head of Product Management, Prime Focus Technologies
Amagi Media Labs, Second Runner Up - ISV Innovation Cup 2020
How PFT aims to transform the media and entertainment sector with its Data Analytics, cloud technology and ERP offerings
Q. What is the eligibility criteria to register for the ISV Innovation Cup?

Any company that offers B2B solutions for commercial use through a SaaS offering, leverages one or more AWS services, and is a registered AWS Technology Partner with at least 250 employees, can register for this challenge.

Q. I have registered for the ISV Innovation Cup. What next?

Congratulations on registering! You will receive an email with a standard template which you can leverage to build your idea and solution architecture. Once you submit your idea, it will be evaluated and the 6 finalists shortlisted will present their solution ideas in front of a jury of industry experts to identify the winners.

Q. When will the free ML workshops by AWS be conducted?

AWS will organize free ML workshops and provide guidance on the architecture and design, during the Ideation phase from 15 Sep to 10 Nov.

Q. What is the judging criteria?

The finalists will pitch their ideas to a jury of industry experts through a virtual meeting. The jury will then identify the top 3 winners of the AWS ISV Innovation Cup based on - innovation (30%), solution architecture (40%), Go-To-Marketing Plans (20%), and optional ML model (10%).

Q. When will the winners be announced? How long will it take to go to the market with a live model?

Winners will be announced at the Amazon AI Conclave in Dec’21, after which AWS will mentor and guide the winners (Jan’22 - May’22) to build the ideas into minimum viable products that can be taken to market.

Refer to the AWS ISV Innovation Cup page for details on the terms and conditions of the challenge.

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