As both B2B and B2C businesses go increasingly online, expect brands to offer the same quality experience at every touch-point, prompting businesses to move towards an omni-channel experience.
Kiran, a Solution Architect, at Cnetric Enterprise Solutions, an award-winning digital strategy company, says, “We work closely with clients in their digital journeys, from implementing advanced search capabilities,intelligent order fulfilment solutions, artificial intelligence and machine learning-led digital transformation solutions to IoT and connected commerce solutions.
” And, a key part of their work involves building the next generatione Commerce channels. “It is here we find the IBM webSphere Commerce suite extremely useful. This software platform enables us to deliver end-to-end digital commerce solution and omni-channel commerce experience. Its integrated and well-defined set of tools have helped customers achieve seamless digital transformation. WebSphere gives the users a lot of insights from an analytics standpoint, user interface standpoint, backend complex business roles that needs to be addressed. And, the fact that it is well integrated other key IBM solutions is a game-changer for businesses.”
Kiran elucidates a use-case to share how IBM webSphere Commerce helps businesses in mitigating bottlenecks.“One of the clients we were working with was facing numerous bottlenecks, but the development team couldn’t initially identify the cause. But, the pre-built integration of IBM WebSphere Commerce with IBM’s Digital Analytics and IBM Tea leaf helped to provide session by session insights on clicks, heat map, user navigation,and helped to visualise the actual bottlenecks and understand aspects such as why the users are dropping, whether the problem lies in UI, complex navigation and helped suggest solutions to the client to make the engagement meaningful.In fact, their conversion increased from 1 percent to 4 percent for the client.”