An immersive learning programme for founders where leaders of the Indian startup ecosystem give working knowledge on the fundamentals of entrepreneurship to kickstart their growth journey.
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About AWS Founder’s Pack
AWS has collaborated with YourStory Academy to create India’s most definitive course to solve some of the biggest challenges founders face today. From securing that crucial round of funding; strategies on cost optimisation; the pricing of offerings, to  choosing the right technology solutions to optimise and scale, founders now have access to 100+ videos with inputs from the leading minds of the startup ecosystem

This first-of-its-kind digital offering – The AWS Founder's Pack – is an immersive learning programme that takes participants through the core fundamentals of fundraising, entrepreneurship, and building technology for scale with real-world, practical examples and learnings from India’s top investors, technology leaders, and entrepreneurs.
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Arm yourself with the indispensable tools and knowledge that will fast-track your journey to becoming one of India’s leading startups.

AWS Founder’s Pack Modules
Module 1: Entrepreneurship
  1. Before you Begin
  2. The Mindset
  3. Coming up with the Right Ideas
  4. Understanding your Business and Market
  5. How to Validate your Ideas
  6. Building your Minimum Viable Product (MVP)
  7. Achieving Product-Market Fit
  8. Scaling your Startup
  9. Business Structure and Compliance
  10. Financial Modelling for your Startup
  11. How to Create a Business Plan and Pitch Deck
  12. Valuation & Funding for your Startup
  13. Hiring for your Startup
  14. Marketing for Startups
  15. Branding and Positioning
  16. Pricing and Distribution
  17. Integrated Marketing
  18. Personal Growth
Module 2: Funding
  1. Fundraise : Are you ready or not?
  2. Bootstrapping: A forgotten way of doing business
  3. How to pitch and woo investors?
  4. Term Sheet
  5. Transaction Documents
  6. What does an angel investor look for in a pitch?
  7. What does it take to get into a startup accelerator?
  8. Valuation : The art and science of it
  9. What you need to do post receiving investment?
  10. Legalities
  11. Harvard Business Review Content
  12. How do VC's approach the entire investment process?

Fundraise : Are you ready or not?

-Need for Funding
-Getting Investors
-Awareness about Governance
-Tips for Founders
-Time frame of a Deal
-Choosing an investor
-Over-capitalization Vs Under-capitalization
-Sources of Funding
-Things to do before Fundraising
-Tips for Fundraising
-Founders’ Dilemma
-Should you work with an Investment Banker?
-Common mistakes during a fund raise
-Deciding to fund raise or not
-Finding Mentors
-Key milestones in a Fund Raise
-Timeframe of a Fundraise

Bootstrapping: A forgotten way of doing business

-Importance of Bootstrapping
-Bootstrapping

How to pitch and woo investors?

-Examples of an exciting pitch deck
-Importance of Good Presentations
-Tips & Tricks for Entrepreneurs
-Elements of a Good Pitch
-Reaching out to investors
-Having Conviction
-Preparation before Pitching
-Pitches
-Approaching VCs

Term Shee

-Key Terms in a Term Sheet
-Things founders should know about Term Sheets
-What is a term sheet?
-Example of a Term Sheet

Transaction Documents

-Investment Flow
-Important Points to remember
-Negotiations
-Example of a SHA/ SSA

What does an angel investor look for in a pitch?

-Angel Investment strategy
-Personal Examples of Investing
-Tips for Entrepreneurs
-Example of a SHA/ SSA

What does it take to get into a startup accelerator?

-How does YC help
-The YC Questions
-The YC Interview process
-The experience of YC

Valuation : The art and science of it

-Valuation for Early stage startups
-Valuation for Early stage entrepreneurs
-Valuations
-What founders should know about valuations
-Overvaluation & Undervaluation
-Key Determinants of Valuation

What you need to do post receiving investment?

-Building the trust
-Traits of a good entrepreneur
-Treating investors the right way
-Investor Reporting Template

Legalities

-Changing Trends 
-Common Mistakes
-Critical Aspects from a legal standpoint
-Legal Due Diligence
-PDP Bill
-Provisions for Negotiations
-Reasons for IP protection negligence
-Safeguarding IP Short & long term goals
-Transactional documents and term sheets
-Valuation and Equity dilution

Harvard Business Review Content

-Writing a great biz plan
-Craft a story to sell your biz case 
-Creating powerful slides 
-Delivering an Engaging presentation 
-Note on pre-money & Post-money
-Venture Capital Term sheets
-Term sheet Negotiations

How do VC's approach the entire investment process?

-Mistakes Founders make during a Fundraise
-Role of Investment Banking
-Funding & Processes
-Taking the call
-What gets investors excited
-Expectations of a VC Investors POV
-Accepting previously rejected companies
-Common Mistakes while pitching
-First Meeting
-Shortlisting companies
-Importance of Control
-Investor’s Expectations

Module 3: Technology
  1. Scaling up to your first 10 million users
  2. Amazon Culture of Innovation
  3. Tools for building an MVP on AWS
  4. Building Modern Applications on AWS
  5. Delivering Excellence with Microservices on AWS
  6. How to build multi-region applications in the cloud
  7. Adrian Cockroft on Mapping your Stack
  8. Speed up Native Mobile Development with AWS Amplify
  9. Build immersive experiences with Amazon Pinpoint Journeys
  10. Build a Serverless Startup in just 30 minutes
  11. Starting Your Wordpress Blog with AWS
  12. Amazon Workmail for Your Everyday Communication
  13. How to build a startup on AWS
  14. Build your own Document Management System in 60 Minutes
  15. Cost Optimization: Tools and Methods to Reduce Your Spend With AWS
  16. Building a Video eKYC demo with AWS AI and ML Services
Module 1: Entrepreneurship
  1. Before you Begin
  2. The Mindset
  3. Coming up with the Right Ideas
  4. Understanding your Business and Market
  5. How to Validate your Ideas
  6. Building your Minimum Viable Product (MVP)
  7. Achieving Product-Market Fit
  8. Scaling your Startup
  9. Business Structure and Compliance
  10. Financial Modelling for your Startup
  11. How to Create a Business Plan and Pitch Deck
  12. Valuation & Funding for your Startup
  13. Hiring for your Startup
  14. Marketing for Startups
  15. Branding and Positioning
  16. Pricing and Distribution
  17. Integrated Marketing
  18. Personal Growth
Module 2:
Funding
  1. Fundraise : Are you ready or not?
  2. Bootstrapping: A forgotten way of doing business
  3. How to pitch and woo investors?
  4. Term Shee
  5. Transaction Documents
  6. What does an angel investor look for in a pitch?
  7. What does it take to get into a startup accelerator?
  8. Valuation : The art and science of it
  9. What you need to do post receiving investment?
  10. Legalities
  11. Harvard Business Review Content
  12. How do VC's approach the entire investment process?

Fundraise : Are you ready or not?

-Need for Funding
-Getting Investors
-Awareness about Governance
-Tips for Founders
-Time frame of a Deal
-Choosing an investor
-Over-capitalization Vs Under-capitalization
-Sources of Funding
-Things to do before Fundraising
-Tips for Fundraising
-Founders’ Dilemma
-Should you work with an Investment Banker?
-Common mistakes during a fund raise
-Deciding to fund raise or not
-Finding Mentors
-Key milestones in a Fund Raise
-Timeframe of a Fundraise

Bootstrapping: A forgotten way of doing business

-Importance of Bootstrapping
-Bootstrapping

How to pitch and woo investors?

-Examples of an exciting pitch deck
-Importance of Good Presentations
-Tips & Tricks for Entrepreneurs
-Elements of a Good Pitch
-Reaching out to investors
-Having Conviction
-Preparation before Pitching
-Pitches
-Approaching VCs

Term Shee

-Key Terms in a Term Sheet
-Things founders should know about Term Sheets
-What is a term sheet?
-Example of a Term Sheet

Transaction Documents

-Investment Flow
-Important Points to remember
-Negotiations
-Example of a SHA/ SSA

What does an angel investor look for in a pitch?

-Angel Investment strategy
-Personal Examples of Investing
-Tips for Entrepreneurs
-Example of a SHA/ SSA

What does it take to get into a startup accelerator?

-How does YC help
-The YC Questions
-The YC Interview process
-The experience of YC

Valuation : The art and science of it

-Valuation for Early stage startups
-Valuation for Early stage entrepreneurs
-Valuations
-What founders should know about valuations
-Overvaluation & Undervaluation
-Key Determinants of Valuation

What you need to do post receiving investment?

-Building the trust
-Traits of a good entrepreneur
-Treating investors the right way
-Investor Reporting Template

Legalities

-Changing Trends 
-Common Mistakes
-Critical Aspects from a legal standpoint
-Legal Due Diligence
-PDP Bill
-Provisions for Negotiations
-Reasons for IP protection negligence
-Safeguarding IP Short & long term goals
-Transactional documents and term sheets
-Valuation and Equity dilution

Harvard Business Review Content

-Writing a great biz plan
-Craft a story to sell your biz case 
-Creating powerful slides 
-Delivering an Engaging presentation 
-Note on pre-money & Post-money
-Venture Capital Term sheets
-Term sheet Negotiations

How do VC's approach the entire investment process?

-Mistakes Founders make during a Fundraise
-Role of Investment Banking
-Funding & Processes
-Taking the call
-What gets investors excited
-Expectations of a VC Investors POV
-Accepting previously rejected companies
-Common Mistakes while pitching
-First Meeting
-Shortlisting companies
-Importance of Control
-Investor’s Expectations

Module 3:
Technology
  1. Scaling up to your first 10 million users
  2. Amazon Culture of Innovation
  3. Tools for building an MVP on AWS
  4. Building Modern Applications on AWS
  5. Delivering Excellence with Microservices on AWS
  6. How to build multi-region applications in the cloud
  7. Adrian Cockroft on Mapping your Stack
  8. Speed up Native Mobile Development with AWS Amplify
  9. Build immersive experiences with Amazon Pinpoint Journeys
  10. Build a Serverless Startup in just 30 minutes
  11. Starting Your Wordpress Blog with AWS
  12. Amazon Workmail for Your Everyday Communication
  13. How to build a startup on AWS
  14. Build your own Document Management System in 60 Minutes
  15. Cost Optimization: Tools and Methods to Reduce Your Spend With AWS
  16. Building a Video eKYC demo with AWS AI and ML Services
Bonus Material
  1. Exclusive Interviews with Startup Leaders‍
  2. 7 Business Document Templates
  3. E-book: 99 Tools to Grow Your Startup
  4. Email Connect with 100 Active Investors
  5. Capitalisation Table Template
  6. Email Template: Initial Connection to Investors
  7. Email Template: Keeping Start-up Advisors Updated
  8. Email Template: Disclosing deal terms and details to investors
  9. Template: Pitch Deck
  10. E-book: Unlock the value of machine learning in financial services (AWS) by William Ying
  11. AWS Cloud Adoption Readiness Tool (CART)
  12. Whitepaper: ML Well architected review framework (AWS)

Startup Offers

As a part of the AWS Founders’ Pack, try out new and innovative technology solutions built on AWS. These solutions will help startups to improve operational efficiency, increase agility and expand reach to new customers.

$10000 in credits on Freshworks products*
For Early-stage startups: 90% off on Enterprise Package for 6 months*

For VC-backed startups: 90% off on Enterprise Package for 6 months and 1 Named Account Manager*
For Early-stage startups: 1 Hour CX consultation with industry leading experts; 40% discount on our product pricing*

For VC-backed startups: 3 Hour CX consultation with industry leading experts; 40% discount on our product pricing*
Free INR 250 Bounce cash to your first 20 employees and free Bounce Club membership for one year worth 2400*
For Early-stage startups: 14 day free trial + 10% discount on subscription to the AppTrana Managed WAF product hosted on AWS cloud*

For VC-backed startups: 30 day free trial and 10% discount on subscription to the AppTrana Managed WAF hosted on AWS cloud*
30% discount on our annual License fees for portfolio companies*
For Early-stage Startups:*
- Complimentary EPIC Prepaid Cards
- Exclusive: 0.5% cashback on digital spend in the 1st yr.

For VC-backed Startups:*
- Eligible for EPIC Corporate Cards
- 2x rewards on AWS payments
- Eligible for EPIC Value Reward Program
Shoptimize 'Express' Plan (this plan is well suited for start-ups): 33% off on the annual package.* Original annual price = Rs. 9 lakhs. Offer annual price = Rs. 6 lakhs. Taxes extra.

Shoptimize 'Enterprise' Plan: 25% off on the annual package.* Pricing for this plan is customized as per complexity of requirements.
Get an exclusive communication package worth INR 7500, for FREE. It includes:
- SMS Messaging credits worth INR 2500 (Approx 20K+ messages)*
- Voice credits worth INR 2000 (Approx 3K+ minutes)*
- Complimentary number worth INR 3000 *
USD 10,000 worth of CleverTap usage credits, valid for three months from date of grant*
- 15% discount on greytHR Monthly Subscription*
- 32% discount on greytHR Annual Subscription*
- For Early stage start-up (series A and below): 70% discount on LeadSquared’s standard marketing plan with 4 users free for 6 months*
- For Series B and beyond funded companies: 60% discount on LeadSquared’s standard marketing plan with 4 users free for 6 months*
Offer:
40% Discount on our Premium Plan forever for early-stage startups.
40% Discount on our Premium Plan forever and a dedicated customer success manager for VC-backed startups." - The Premium Plan is mentioned here.

- For all startups : 25% off on the overall License fee of both Empuls and Compass.
- For all startups : 100% waiver of the license fee for 1 year on Plum Product
*Terms and Conditions Apply

AWS Capital Connect Program

Designed for high potential early stage startups, the AWS Capital Connect Program* facilitates introductions with relevant VC investors to help founders raise capital.


*All introductions are subject to 2-way opt-in by investors and selected startups. Applications received for the Capital Connect Program will be reviewed and shortlisted by the AWS team based on understanding of the business model.
Speakers
Shradha Sharma
Founder & CEO, YourStory
TV Mohandas Pai
Chairman, Aarin Capital
TN Hari
Head of HR, Bigbasket
Kunal Shah
Founder & CEO, CRED
Naveen Tewari
Founder & CEO, InMobi
Kashyap Chanchani
Managing Partner,
The RainMaker Group
Siddarth Pai
Founding Partner, 3one4 Capital
Alok Goyal
Partner, Stellaris Venture Partners
Adrian Cockroft
VP Cloud Architecture Strategy
AWS Marketing
Giulia Rossi
Senior BDM, Digital Innovation
Amazon Web Services
Anand Iyer
Principal Solutions Architect
AWS Financial Services - India

What’s In Store

The Startup Course 2.0 by YourStory

Preparation before pitching

Accepting previously rejected companies

Frequently Asked Questions

Who can enroll in the AWS Founder’s Pack?

Any startup founder can register! Applications are subject to approval, we will notify you if you have been accepted to the course.

When does the course start and finish?

The AWS Founder's Pack is a completely self-paced online course - you decide when you start and when you finish.

How long do I have access to the course?

After your acceptance to the course, you will have access to this course for as long as you'd like - across any and all devices you own.

How much does the course cost?

The course is free for participants (startup founders)! Once your application is approved, you will receive further details on how to access course content.

How do I know this will work for me?

This course is for you if you want to grow your own business and are smart and motivated enough to apply what you learned and put it to good use. We make it as easy and straightforward as possible for you. Please note that this course content is for educational purposes only and should not be construed as business advice coming from AWS /AISPL or YourStory.

Am I eligible for the startup offers?

All accepted AWS Founder’s Pack members are eligible for the startup offers. However, they are subject to the final approval by the partner organization.

© 2020 YourStory Media Pvt. Ltd.